I launched my first side project and got 22 visitors. Here's what the data actually told me.

I shipped a “viral” quiz… and got 22 visitors

Last weekend, I launched a small side project:
👉 a 60-second travel personality quiz

I expected quizzes to spread on their own — they feel inherently viral.

5 days later: 22 visitors.

So I did a quick post-mortem 👇

📊 The Numbers

• 5 Reddit posts → ~3,000 total views
• 22 clicks
• CTR: 0.7%
• Quiz completion rate: ✅ solid
• Share rate: ❌ basically zero

Two completely different problems hiding here.

❌ Problem #1: My Reddit posts flopped

Every post started like this:

“I built this, would love feedback”

That’s:

• 🚫 a spam trigger
• 🚫 boring to readers
• 🚫 easy to ignore

✅ What I should’ve done

Lead with:

• a specific question
• or a clear failure

Example:

“Is my result page too boring?”

That creates curiosity.
“My project exists” does not.

❌ Problem #2: The result page kills sharing

Even the few people who clicked…

👉 almost nobody shared

That tells me:

• The quiz itself = good enough
• The result moment = weak

⚡ Key insight

Quizzes don’t go viral because they exist.

They go viral because:

the result is worth showing to someone else

Right now, mine isn’t.

🔁 What I’m changing

I’m only rebuilding the result page.

Not the quiz. Not the funnel.

Because:

redesigning the wrong thing is the most expensive mistake you can make as a solo builder.

🙏 I need quick feedback (60 seconds)

If you can, try it:

👉 https://travelertype.launchyard.app

Then answer just one question:

Did you feel any urge to share your result?

That one answer will either:

• validate my hypothesis
• or completely kill it

I’ll reply to everyone and share what I learn.