Apple @ Work: Free Apple device management is a baseline, not a finish line

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Apple recently announced that the device management portion of its new Apple Business platform is now completely free. If you manage a fleet of Apple devices, this immediately caught your attention. It’s the first free device management system I can remember since Meraki’s System Manager. Giving small businesses a free tool to manage their Macs and iPhones is a huge win for the ecosystem. However, if you are an IT administrator looking at your current device management renewal and wondering if you can just cancel it and move everything to Apple, you need to pump the brakes a bit. Let’s look at why.